YouTube officially closes the original content group
Youtube exiting originals business: The Google-owned video giant said it was ending its originals productions team after more than six years.
Earlier, news broke that Susanne Daniels, global head of original content at YouTube, will leave the company in March. Going forward, YouTube will only fund programs that are part of its black voices and the YouTube Kids funds, chief commercial officer Robert Kyncl announced on Tuesday.
Citing the growth of YouTube’s ad revenue sharing partnership program – which now exceeds 2 million participants – Kyncl said “now our investments can have a greater impact on even more creators when applied to other initiatives”.
“We will honor our commitment for shows already under ongoing contract and creators who are involved in these shows should expect to hear from us directly in the coming days,” Kyncl wrote in the post. posted on Twitter.
In its early days in Originals, YouTube planned to move into the subscription streaming business. Corn in a few years, it has pivoted — and starting in 2018, YouTube killed off its slate of scripted TV series and movies: Several of its projects moved to other outlets: “Cobra Kai” moved to Netflix; “On Becoming a God In Central Florida” went to Showtime; and “Step Up” was acquired by Starz.
Instead, Daniels and his team focused on unscripted fare in three different areas: music, celebrity and creator-focused originals, and educational programming. Now, YouTube is ending its efforts in these areas as well.
Some of YouTube’s most popular originals were “Justin Bieber: Seasons” docuseries; comedy “Liza On Demand”; the drama series “Cobra Kai,” a continuation of the “Karate Kid” moving franchise; And one interactive series with YouTube gaming vlogger Markiplier. On the music front, YouTube Originals have included projects with Alicia Keys, Demi Lovato, Camilo and Lewis Capaldi as well as “Released,” a weekly program of new music. The lineup also included live concerts with Taylor Swift, Coldplay, Paul McCartney and Andrea Bocelli.
Last fall, YouTube launched Will Smith’s “Best Shape of My Life,” an unscripted series following his latest fitness journey. the YouTube Originals the unscripted slate also included shows and specials with Kevin Hart, Paris Hilton, MrBeast, Lele Pons and Bretman Rock, as well as documentary film “Life in a Day 2020” from director Kevin Macdonald and executive producer Ridley Scott.
Full message from Ready Kyncl on quitting original YouTube strategy:
An update on YouTube Originals:
In 2016, we created YouTube Originals, a division within YouTube dedicated to creating great new programming with our creators and led by an industry veteran. Susanne Daniels. As Global Head of Originals, Susanne and her team created an international slate of award-winning programs collectively amassing billions of views, spotlighting incredible creators, important social topics, and introducing YouTube to new audiences. In short, YTO has played a vital role in growing the YouTube creator economy.
Today, more than 2 million creators participate in the YouTube Partner Program and our community of creators has never been more successful: we have paid more than $30 billion to creators, artists and media companies worldwide. course of the past three years.
However, with rapid growth comes new opportunities and our investments can now have a greater impact on even more creators when applied to other initiatives, such as our Creator Shorts Fund, the Black Voices Fund and programming. Live Shopping to name a few. Besides, Susanne has decided to leave YouTube and her last day will be March 1st. I would like to thank her for her vision, her creativity and her leadership.
Together, these factors contributed to our decision to trim our YouTube Originals list. Going forward, we will only fund programs that are part of our Black Voices and YouTube Kids funds. We will honor our commitment for shows already under ongoing contract and creators who are involved in these shows should expect to hear from us directly in the coming days.
Finally, I want to thank you, the creators, for partnering with us to create innovative and inspiring stories and I look forward to growing your business on YouTube and beyond.