YouTube Millionaires: iAmJordi is an OG TikToker. Here’s how his tight-knit fanbase helped launch his music career.
welcome to YouTube Millionaires, where we feature the channels that have recently passed the one million subscriber mark. Some channels cross that threshold every week, and every creator has a story to tell about YouTube’s success. Read previous installments here.
This slice of YouTube Millionaires is brought to you by a creative fintech company Financial Karat.
When we spoke to Jord (just Jordi) in September 2021, she had 8 million followers on ICT Tachalf a million on Youtubeand big dreams of using his social media footprint to launch a music career.
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Now those dreams are coming true.
For those who don’t know her, Jordi is an OG musical.ly creator who migrated to TikTok when ByteDance merged it with musical.ly in 2018. She was a competitive dancer growing up, so she thought TikTok might connect her with a community of like-minded movers and creators. Instead, she came across a growing contingent of comedy makers. – and ended up becoming one herself.
Over the past six months, Jordi’s quick comedy sketches have grown his TikTok account to 9.4 million subscribers and his YouTube channel to over a million subscribers. It also hit record monthly views: 67 million in April and 67 million so far this month, with a few more days to go. Its social presence does not stop there: it keeps its subscribers up to date with the daily news of Snapchatsomething she says is key to staying bonded with her fans.
She also says that these fans played a major role in launching her music career. She can’t share many details yet, but she was in Los Angeles recently to record her first song and says she has “a lot of exciting things planned with TikTok and Spotify.”
We’ll let her tell you all about it below.
This interview has been edited for length and clarity.
Tubefilter: How does it feel to have reached a million subscribers?
Jordan: Reaching a million is like… I don’t think anyone expects to reach it, and I certainly haven’t. It’s one of the coolest stages I’ve had, because when I was young I used to see all the YouTubers who, you know, you look up to, and you think a million is that impossible number, but this is not the case ! If you put a lot of work into it and put the time into it, I think anyone could do it.
Tubefilter: One of the reasons we wanted to talk to you for this column is that you hit a million subscribers on TikTok a while back. We tend to hear that hitting a million on YouTube is different and harder. Do you have any thoughts on that?
Jordan: Yes, no, it definitely is. I feel like growing up on YouTube has always been harder, which is why when I hit 1 million, it was like, I’m just very, very grateful for all of my support across all platforms. But reaching a million on YouTube was absolutely crazy to me, just because growing up on YouTube is so hard, I thought it was impossible. Reaching a million on YouTube was a huge deal for me.
Tubefilter: You used to make longer content on YouTube and it didn’t take off as much, which it does for a lot of people. What has YouTube Shorts done for you to grow your audience?
Jordan: I work closely with The Network Effect. I work with them on content strategy, both short and long, as well as all aspects of YouTube: channel, community, best practices, etc. I actually had success in long form, but I would definitely say Shorts was a complete game-changer for me. Posting a lot of shorts is what got me to this million.
Tubefilter: What was your YouTube strategy? Have you started crossposting your TikToks on YouTube or are you posting different content? How does it work for you?
Jordan: I do a mix of these. Sometimes I’ll, you know, recycle some of my stuff that’s done well on TikTok and post it on all my platforms, but I also have some native shorts from the YouTube platform.
Tubefilter: Many creators we’ve spoken to who are doing well on TikTok and YouTube say the audiences are very different. Videos that take off on one platform may not take off on another. Do you have any experience with this?
Jordan: Absolutely. There have been videos that have not done well on TikTok at all, and these are some of my biggest videos on YouTube. I really think it’s just probably a difference in age groups and with people, everyone’s sense of humor is different when it comes to comedic stuff. So maybe the group that subscribed to me on YouTube or recommended my content to is just a different group of people than on TikTok.
Tubefilter: Do you think a particular audience is more engaged?
Jordan: I think my YouTube subscribers are very loyal fans. But I’m very close to my fanbase, so I feel like for me personally, those loyal people who are really supporting me are kind of on all my platforms.
Tubefilter: Looking at our last story, you’ve gained half a million subscribers since September, which is huge.
Jordan: Yes thank you ! I think what really drove me to this was Shorts. Honestly, I just started posting an insane amount of shorts, probably an obnoxious amount. But it’s a lot of work. You have to edit all these videos, you create them. It’s a lot more work than people think. But I’m really glad I made this effort, because it paid off.
Tubefilter: How many videos do you post per day, on TikTok and YouTube?
Jordan: Honestly, it’s a little different. Whenever I’m really on schedule…well, I was actually just in LA, working on my music, which is a super exciting thing because it’s coming up really soon, so my schedule has changed. a little off with that. Whenever I get home, I try to post shorts on YouTube every day, about three to five shorts a day. It differs a bit with TikTok and Instagram Reels. Sometimes it’s more. It just depends on how much content I have and how much time I’ve spent creating stuff.
Tubefilter: You must have a wild production schedule then.
Jordan: Oh yeah. I am a busy bee.
Tubefilter: You probably don’t really have an “average day,” but if you do, what does an average day look like to you?
Jordan: Typically, content is honestly a big part of my day. I get up and get ready for the day, I have breakfast. Then I like to start posting on Snapchat. I post a lot on it during the day, kind of to bring my fans with me through everyday stuff. I just like to stay super connected with everyone, and I feel like being super active with my fans is kind of what keeps us all engaged with each other.
Then I usually create my content at night. I feel like I’m more creative at night. So that’s usually when I create my content.
Tubefilter: Do you see a lot of crossover between people following you on Snapchat and people following you on YouTube and TikTok?
Jordan: Yes. Whenever I post long videos, I always cross-promote.
Tubefilter: What role do you think your level of engagement with fans has played in building your community? How important is this as an aspect of your growth?
Jordan: I think that’s super important because I like to stay authentic and genuine and relatable. I talk to them almost like they’re my friends, and I feel like that’s such a good relationship to have with people who look up to you. I’ve taken on the role of being a role model for a lot of young girls, and I just like being able to make them feel that I’m there, and that I’m a friend, rather than someone who’s just on the internet and is so far.
Tubefilter: Kind of like a big sister feeling?
Jordan: Yeah, that’s a pretty good way to look at it. I just want everyone who supports me to feel like they really, really know me.
Tubefilter: So you mentioned your music. Do you plan to be able to use your own music in Shorts and TikToks when released?
Jordan: There are a lot of exciting things happening related to my music. I always wanted to release music one day, it was always my dream, and I built a platform that gave me the opportunity to make it happen. So yeah, there’s a bunch of exciting stuff coming up with platforms like Spotify, and I’m definitely planning on making TikToks with my songs. It’s like a dream. I’m really excited about this.
Tubefilter: This is something that has become very common, with TikTok in particular providing a place for young musicians to take off.
Jordan: Yeah, I think on the production side, TikTok and even YouTube Shorts – because I have such a loyal fanbase there that’s growing at a good rate – when I start releasing my music, those platforms will be a great way to promote.
Tubefilter: Do you have any other plans or goals for this year?
Jordan: I just want to keep growing on YouTube, TikTok, all my platforms around. One of my big goals is definitely my first song coming out this year, so that’s something I’m really excited about.
Tubefilter: Do you have any advice for up-and-coming creators?
Jordan: Do not be discouraged ! As long as you work and put in the effort and really love what you post, I think authenticity will show through your content.
Also, establishing a posting schedule for yourself is super, super important. When I started social media, I was posting four or five videos a day and it was such a crazy schedule, my friends were like, ‘Jordi, we’re dating,’ and I was like, ‘No, I’m make videos.
I would just say that having a schedule and staying dedicated to something you really, really want is how you’re going to get there eventually.
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