YouTube joins Spotify, TikTok connects to Shopify for creator commerce
YouTube has launched a partnership with Shopify that gives eligible creators access to live shopping tools.
The deal allows creators to display their Shopify-listed products on their YouTube channels using the e-commerce company’s real-time inventory sync “so viewers will never be disappointed to find a product out of stock.” stock”. Creators can also activate payment directly from YouTube rather than having to leave the platform.
Spotify and TikTok have announced similar Shopify deals in recent months, and several other companies in the mainstream music business have told Hypebot they are working on similar links.
Over a million businesses, including many musicians, use Shopify for e-commerce.
YouTube also offers music channels a connection similar to Merchbar, FameHouse, Bonfire, and a select group of music merchandising companies.
To link a Shopify store to YouTube, creators should use the “Shopping” tab in YouTube Studio or click here to learn more.
Bruce Houghton is founder and publisher of Hypebot and MusicThinkTank and is senior adviser to Bandsintown which acquired both publications in 2019. He is the founder and president of Skyline Artists Agency and a professor at Berklee College Of Music.