Bridging the gap between their free and paid subscriptions, Spotify is testing a new 99-cent “Spotify Plus” tier, which still includes advertising, but gives listeners a little more freedom in terms of skip limits and song choices. .
Guest post by James shotwell of Haulix
Spotify Plus is currently available to a limited number of users, but that could change in the near future.
Spotify is currently testing a new premium subscription tier that will cost subscribers $ 0.99 per month. The ad-supported membership option is currently available to a small number of users, but the streaming giant may expand its testing scope in the near future.
According to several reports, the “Spotify Plus” plan still offers ads like Spotify’s free tier, but it doesn’t place any limit on the number of tracks you can skip per hour. Users are also free to choose the specific songs they want to listen to, rather than being limited mainly to shuffling albums and playlists.
While the price of $ 0.99 looks appealing, it might not be the end cost. Spotify’s approach to testing is to randomly offer the new plan at various price points to gauge user interest. The most popular price is not necessarily what a business will use. Instead, Spotify seeks a compromise between “it’s too much” and “it’s a good deal” where consumers can be convinced to part with a few extra dollars a month in the name of control.
Spotify’s free tier exists in its current form since 2018. It does not allow users to skip more than six tracks per hour, and only allows them to choose and listen to specific tracks from 15 selected playlists, ranging from playlists selected by the editorial to generated collections. by algorithms such as “Discover Weekly” and “Daily Mix”. Any listening that takes place outside of these two playlists should use the shuffle feature. Spotify Plus would reduce these restrictions without giving users complete freedom (like the current level of $ 9.99).
“We are always working to improve the Spotify experience and regularly conduct testing to inform our decisions,” said a spokesperson. “We are currently testing an ad-supported subscription plan with a limited number of our users. “
However, Spotify has warned that there is no guarantee that the new tier will launch in its current form. “Some tests end up paving the way for new offerings or improvements, while others can only provide learning. We have no additional information to share at this time.
Spotify has a long history of public testing of major developments long before they reach the public. For example, the long corporate debate ‘car thing‘has been in various stages of development for years. A hifi streaming option that could rival the lossless audio offered by Apple Music and Amazon Music was available to a small group of users for testing earlier this year. To date, Spotify has not provided any timeline for the release of this level of streaming.
As much as we love to see Spotify continue to evolve, the elephant in the room remains: how will this latest development, which has the potential to generate millions in revenue, benefit musicians?
James shotwell is Director of Customer Engagement at Haulix and host of the company’s podcast, Inside Music. He is also a speaker known for promoting careers in the entertainment industry, as well as an entertainment journalist with over a decade of experience. His signatures include Rolling Stone, Alternative Press, Substream Magazine, Nu Sound, and Under The Gun Review, among other popular media.