Spotify partners with Oppo to deliver the first “dynamic” user experience, Marketing & Advertising News, ET BrandEquity
At the heart of powerful storytelling is a simple question: can you connect with your audience in the moments that matter? Today, interactive audio experiences break down barriers for brands.
Audio ads aren’t just about listening to consumers and talking to brands, they can push the boundaries of creating an immersive experience. Industry experts call it the “second golden age of audio”. And advertisers couldn’t agree more.
For example, music streaming platforms like Spotify take listeners from audio commercials to a digital experience using its Streaming Intelligence. “Unlimited Music for the Unlimited in You”, Spotify India’s first dynamic audio campaign for leading smartphone brand, OPPO, taps into consumers’ changing palates with ads that match the moment for listeners.
The campaign uses Spotify’s Streaming Intelligence and Listening API, mirroring the mindset of listeners to playlists that dynamically adapt to the time of day, mood and device customers use. Playlists created based on listeners’ moods and emotions are then delivered to them from OPPO’s Reno 7 & Reno & Pro series.
Yes. All in real time.
“User experience continues to be a priority for OPPO and we are delighted to partner with Spotify to showcase India’s first dynamic audio campaign for OPPO Reno 7 and 7Pro devices. Launched recently, Reno7 has been a huge success. and it’s a testament to customers’ trust in our brand. Keeping a personalized experience for customers is at the core of our offerings. This collaboration with Spotify opens doors for our customers to have a personalized content consumption experience and cements our priorities to make technology for the good of humanity,” said Damyant Singh Khanoria, Chief Marketing Officer, OPPO India.
“User experience continues to be a priority for OPPO and we are delighted to present India’s first dynamic audio campaign for OPPO Reno 7 and Reno 7 Pro devices. After the remarkable success and customer appreciation that we received during our #EmotionsInPortrait campaign with Spotify in 2021, the idea of another collaboration was appealing. Recently launched, Reno7 has been a huge success and it is a testament to the trust customers have in OPPO. This collaboration with Spotify opens doors for our customers to have a personalized content consumption experience and cements our priorities of making technology for the good of humanity,” said Damyant Singh Khanoria, Chief Marketing Officer, OPPO India.
Data-driven solutions from music streaming platforms like Spotify are reinventing the way brands speak to their audience. The idea is to pick up on listeners’ choices, build playlists in real time, and make sure the ad resonates with their mood at the right time.
“Personalization is at the heart of the joy of the Spotify experience. When Oppo told us about their ‘Unlimited Music for the Unlimited in You’ approach, we thought it was the perfect way to launch our Dynamic Audio product. in India. We took a deep dive into the moods, moments and preferences of our listeners throughout the day and delivered personalized advertising leading to a personalized digital experience. We are excited to continue our pioneering work with Oppo and audio in India,” said Arjun Ravi Kolady, Head of Sales, Spotify India.
Interspersed with brand stories, new audio experiences redefine the art of storytelling. It looks like the science behind sound uniqueness is finally getting the better of screen burnout.
Brand Connection Initiative