Spotify launches all-female EQUAL festival in Colombia – Billboard

Spotify’s global EQUAL initiative, which helps promote equality for women in music through partnerships, exclusive content and more, has launched its first-ever music festival in Colombia.

The inaugural event, which kicked off April 1 at El Teatro de Bogota and ends April 29, brings together 13 Colombian artists to make a statement through music, including Goyo, Paola Jara, Lido Pimienta, Andrea Echeverri, Farina, Elsa y Elmar, Ventino, Karen Lizarazo, Juliana Velásquez, Nidia Góngora, María Cristina Plata, Bad Milk and Las Villa.

The global program officially launched in April 2021 with an EQUAL hub that showcases and celebrates female artists and creators through curated playlists in 50 countries, including Japan, Mexico, Malaysia and the UK.

“The initiative aims to promote gender equality for female creators and artists in the audio industry,” a Spotify spokesperson said. Billboard. “We highlight podcasting artists and creators locally, regionally and internationally, through global partnerships, activations, new content experiences and support on and off the platform.”

For the first time, the Spotify EQUAL playlist has become a live festival, produced by Spotify’s music team in Colombia. Although Spotify turned its ¡Viva Latino! and Rap Caviar playlists in live events, this is the first time the headliners have featured all-female acts.

“We understand that equity in music is a complex issue that goes beyond the industry, but we want to do our part from the trenches,” adds the spokesperson. “By giving artists more power, more space and more support, we can ensure that more people listen to them, more women know that it can be achieved and that every day more opportunities are created and that there are more women on the playing field.. Music itself is shaping a more equitable future.

Next, Karen Lizarazo and Las Villas will take center stage on Friday, followed by performances by Paola Jara on April 20; Lido Pimienta and Nidia Gongora on April 22; Andrea Echeverri and Maria Cristina Plata on April 27; and Farina and Bad Milk on April 29.

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