Prince Harry and Meghan Markle could surprisingly benefit from Spotify misinformation scandal, expert speculates
Streaming giant Spotify has been embroiled in a scandal after being accused of allowing misinformation to spread on its platform. Prince Harry and Meghan Markle currently have a deal to create content for Spotify, and according to a royal expert, the Duke and Duchess of Sussex could benefit from the controversy.
What happened with Spotify?
At the end of January, musicians such as Neil Young and Joni Mitchell announced that they wanted to remove their music from Spotify.
In an open letter published by Young, he explained that he doesn’t want to be on the platform that allows podcast hosts to spread “misinformation about vaccines.” Young specifically talks about Joe Rogan’s popular podcast, The Joe Rogan Experience.
“With approximately 11 million listeners per episode, JRE, which is hosted exclusively on Spotify, is the largest podcast in the world and has enormous influence,” he wrote. “Spotify has a responsibility to mitigate the spread of misinformation on its platform, although the company currently has no misinformation policy.”
Harry and Meghan also talked about it. A spokesperson for the couple said they raised their concerns with Spotify in April 2021. However, the Sussexes have not cut ties with Spotify.
The Sussexes could benefit from the scandal, speculates an expert
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It’s still too early to tell how the Spotify misinformation controversy will affect the Sussexes. Nonetheless, royal reporter Charlotte Griffiths thinks Harry and Meghan may be “hiding behind” the scandal.
‘It’s been about a good year since they’ve put out a podcast,’ she said on Mail Plus’ Confidential Palace, referencing the couple’s holiday episode released in December 2020.
Griffiths added: “There have been delays behind the scenes. I heard there were some issues with the podcast… They can slightly hide behind that and maybe use it as an excuse for another delay.
While some people think the Sussexes could return the money Spotify invested in their content and part ways with the streaming giant, Griffiths doesn’t think that will happen.
Prince Harry and Meghan Markle reportedly made Spotify go back
According to PR expert Mark Borkowski, Harry and Meghan got Spotify some good publicity when the pair first signed with the company in 2020. However, after a year without content, the Sussexes could look bad Spotify.
“It was a big publicity stunt for them to create their narrative but also for Spotify,” Borkowski said on TalkRADIO (per Express). He added, “All these comparisons to this were going to be the new Obamas, it was Michelle and Barack. Lots of comparisons on the content they were going to produce.
Borkowski added: “It’s hard work and you absolutely need a team of people to help you develop a great product, especially great content and obviously they never seemed to me like that. team players.”
Borkowski thinks Spotify may have recently considered this a “PR nightmare”. He said: “Because it also reflects badly for Spotify. That those big golden geese only laid old smelly eggs, well they didn’t even lay an egg.
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