Prime Day 2.0 would take place this fall – here’s what we know

Amazon’s annual sales marathon is fast approaching in July, but a new report suggests that Amazon could hold a second Prime Day later this fall. The retail giant has notified some third-party merchants of a “Prime Fall deal event”, according to a review viewed by CNBC (opens in a new tab).

Amazon has already announced its annual Prime Day, which will take place on July 12 and 13. The second prime day would take place in the fourth quarter of this year, according to CNBC’s report.

If the report is accurate, this would be the first time Amazon has held two Prime Day events in the same year.

That said, it’s worth noting that last year Amazon held its first-ever Epic Daily Deals event in October, just weeks before the holiday shopping season. Although it was not marketed as Prime Day 2.0, it could be that Amazon is trying to revive its Epic Daily Deals event for fall 2022.

Outside of Black Friday, Prime Day is often the best time of year to make a purchase on Amazon. Retail Holidays primarily offers discounts on Amazon hardware, but Amazon Prime members can also purchase discounts on 4K TVs, kitchen appliances, and more.

Be sure to follow our coverage of the best Amazon deals and Amazon shopping tips to get the best Amazon discounts all year round.

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