Official Charts & Americana Music Association UK Announce Flagship Partnership With Sweet Home Alabama

the Official Map Company and the Americana Music Association United Kingdom are thrilled to announce a new flagship partnership with Sweet Home Alabama both for the Official Americana Chart and for the association’s annual UK Americana Music Week festival and awards ceremony, which take place in January in Hackney.

The Official Charts Company and AMA UK have worked hand in hand over the past six years to promote America’s vibrant American scene. January 2016 saw the launch of the first UK Americana Awards in St John Hackney and the introduction of the UK’s first official chart for the genre – the Official Americana Albums Chart. In fact, the UK led the charge on the charts front, beating Billboard to develop an official preview of the genre; American map compilers have since followed suit.

It is fitting that this new partnership with Sweet Home Alabama – a state steeped in musical history – comes on the sixth anniversary of such significant British developments for the Americana genre, linking the UK scene to its influences across the Atlantic. Including chart and festival naming rights, the year-long partnership will include a series of new Americana talent profiles, live music showcases, contests, guides to the best music and sightseeing experiences across Alabama. and exclusive interviews with artists like Lucinda. Williams and rising stars Ferris & Sylvester.

In the first of the interview series, Lucinda Williams spoke to OfficialCharts.com about defining the Americana genre:

“To me, in the beginning, when it was created, it seemed like everything that wasn’t more commercially accepted. It was the stuff that fell through the cracks; the songs that didn’t get much airplay at radio. It was the anti-commercial kind…but it grew a lot.”

The launch of the partnership coincides with the opening of the Orion Amphitheater in Huntsville, tvg Hospitality’s incredible new 8,000 seat venue, led by CEO Ben Lovett of Mumford & Sons. The venue’s long-awaited opening weekend is expected to feature many beloved artists with deep ties to the North Alabama region, including Jason Isbell and The 400 Unit, Mavis Staples, Emmylou Harris, Brittany Howard and many others. The Orion Huntsville is the latest in a growing global portfolio. As the main creator, developer and operator of sites in London with several sites in development in the United States. Future US locations include Washington DC, Nashville, Austin, Detroit, New York and Los Angeles.

With physical events and international travel opportunities back on the map, this partnership is a timely reminder of the unifying power of music across geographic boundaries. It was brokered by The Romano Sidoli Consultancy, event and branding specialists in the music, media and creative industries.

Stevie SmithCEO of AMA-UK says: “We have worked closely with the Official Charts Company over the past six years to develop this chart. The Official Americana Albums Chart has been instrumental in the growth of the genre in the UK and we are now delighted to welcome Sweet Home Alabama in the mix, by working together we believe we can expand understanding of the genre, its roots and its future to a much wider audience and feel genuine excitement for what lies ahead.

Martin TalbotCEO of Official Charts Company, which also presents the UK Americana Best Selling Album of the Year award at the UK Americana Awards, says:
“We are delighted to welcome Sweet Home Alabama as the first title sponsor of the Official Americana Chart here in the UK. Since its inception, this exciting weekly chart has gone from strength to strength, supporting this vibrant music industry as that it continued to grow in the UK – and this new partnership is the latest chapter in its development. We look forward to championing the genre, from icons to emerging stars, with even greater enthusiasm, with the full weight of Sweet Home Alabama behind him.

brennan grayDeputy Director of the Alabama Department of Tourism says: “Alabama has a rich musical history. Hank Williams, WC Handy and Nat King Cole were all born here. Aretha Franklin, the Rolling Stones and Percy Sledge have all scored hits here and our musical future is bright with the opening of the Orion Amphitheater. Alabama has a musical story to tell, and it will be amplified internationally through our partnership with the Official Charts and AMA-UK. We are delighted to be the first major sponsor of the Americana Chart in the UK and to power UK Americana Music Week next year.

Ben LovettCEO of TVG Hospitality and board member of the Americana Music Association UK, says:

“I have really enjoyed working with Stevie and the team over the past two years and this wonderful partnership linking the great state of Alabama with all the work that Stevie has been doing in the UK for many years is everything. makes sense and we are happy to facilitate.

Americana music is defined as contemporary music that incorporates elements of various styles of American roots music, including country, roots-rock, folk, bluegrass, R&B, and blues. While acoustic instruments are often present, Americana also often uses a full electric band. The UK’s Official Americana Chart, compiled by the Official Charts Company based on official sales and streams, offers a UK-relevant twist, showcasing artists whose work is influenced by Americana , such as West London trio Bear’s Den and Hampshire songwriter Frank Turner.

See this week’s official UK Americana chart powered by Sweet Home Alabama below, released Friday at 5:45 p.m.

Official Americana Albums Chart – April 8-14, 2022

L.W.

POS

TITLE

ARTIST

LABEL

1

1

STILL

TAYLOR SWIFT

NDE

3

2

PUNITIVE

PHOEBE BRIDGES

DEAD OCEANS

NEW

3

crunched tree

MOLLY TUTTLE & GOLDEN HIGHWAY

INCOMPARABLE

2

4

RUN PINK RUN

DOLLY PARTON

BUTTERFLY

7

5

RAISE THE ROOF

ROBERT PLANT AND ALISON KRAUSS

EAST WEST/RHINO

9

6

DRAGON NEW HOT MOUNTAIN I BELIEVE IN

BIG THIEF

4AD

13

7

RECKLESS

MORGAN WADE

SONY MUSIC CG

12

8

ANGEL IN REAL TIME

YOUTH GANG

HORN RECORDINGS

ten

9

FOR BETHEL WOOD

MIDLAKE

BELLA UNION

© 2022 Official Map Company

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