musicmix: Spotify presents new updates
Karachi: Spotify, the global music streaming site, regularly launches new initiatives. After naming Grammy Award-winning Arooj Aftab as their first “Equal” Pakistan Ambassador for the month of March, they have chosen Mehak Ali as their new Ambassador. Especially in light of the holy month of Ramazan, the new edition is “updated its Ramadan destination for Pakistani listeners, curated for every moment of Ramadan.”
The decision to choose Mehak Ali was also considered since she posted a kalaam called “Saleh Ala Nabi Yena”.
Noted a press release: “As an ambassador for EQUAL Pakistan, Mehak Ali will enjoy organic and on-platform promotion in Spotify’s editorial and social spaces. This model has proven effective in propelling significant growth on the platform in artists’ home countries and beyond. Mehak will also be featured on Spotify’s digital billboard in Times Square later this month as Spotify continues to ramp up the volume of local female creatives.
On becoming an EQUAL Ambassador in this glorious month, Mehak Ali said in a statement, “It is an honor to be chosen as an Ambassador for EQUAL Pakistan, especially in such an auspicious month as Ramadan. This is an opportunity not only for me as a woman to inspire the women of the country, but also to offer listeners a beautiful piece for this holy month.
The update includes “a wide variety of Spiritual Songs, Qawwalis, Recitations, Hamd-o-Naat, and more,” Spotify said in a statement.
This isn’t Spotify’s only update.
Another feature called Spotify’s Blend is also available. Noted a statement, “Blend is a unique feature that combines the best of Spotify’s customization capabilities and collaborative playlist functionality into a single shared playlist, making it easy to get into a listening session. social designed especially for you.”
The statement further read, “Expanding the Blend family by adding two new features that give users even more ways to connect with friends, family, and even artists through music.
“Previously, users could mix with one friend or family member at a time – but starting today on Spotify, users can create a Blend playlist with up to 10 people, receiving a playlist suitable for all your tastes.”
Of course, all of this will only make sense when users try out the upgrades. But it looks like the effort to get more fans is definitely something Spotify is constantly working on. Whether artists – through their record labels – are enjoying royalties while fans are streaming their music and being satisfied, that’s a question only local labels can say for the foreseeable future.