LaMelo Ball Gets His Own Cereal As Hulu’s New ‘Sellout’ Superstar

“LaMelo was totally up for trying different things and even added a few moments on location,” Michael Schneider, Hulu Group vice president, live and licensing marketing, told Muse. “He and the cast bonded quickly, and it was like they hung out and watched commercials in their living room together. There were quite a few takes where LaMelo had to eat the cereal, and we We were just happy that the sugar rush didn’t impact his performance in the next game.”

The guy looks dope in cartoon form. Cue a Hulu series! Or at the very least, a Rick and Morty guest.

“We had fun creating this place,” LaMello said in press materials. “I never thought I would have my own cereal, but if anyone knows dreams can come true, it’s me!”

Why not produce some of the material for a limited edition promo? With all those ball-headed “MarshLaMelOs” floating in the milk, it must be good!

The work will take place on social and network TV during the NBA playoffs, and once again Hulu is proving adept at blending media tropes to fabulous effect.

Disney-owned Hulu has successfully deployed such a strategy in “Sellouts” since 2019, and the company took a similar approach in this recent reimagining of its logo for videos reminiscent of old-school TV IDs.

CREDITS

Customer credits:
President Joe Earley
Chief Marketing Officer Scott Donaton
Chief Creative Officer Reid Thompson
Vice President, Brand, Live and Licensed Marketing Michael Schneider
Director – Brand Marketing, Live and Licensed Rosalind Pressman
Team Leader, Live Marketing and Licensing Chie Kobayashi
Jayla Winston, Associate Live and Licensed Marketing Manager

Agency Credits:
Large family table

BFT credits and securities:
Chief Creative Officer Guto Araki
Executive Vice President, Group Account Manager Chris Carter
Vice President, Account Manager Lacy Borko
SVP, Executive Embedded Producer Dan Kaplan
Senior Producer Matt Marty
Creative Director Eric Manchester
Creative Director Neal Desai
Account Manager Andrew Haumersen
Account Manager Natalie Uribe
Account Supervisor Wilhelm Lawrence
SVP, Commercial Affairs Director Gabriela Farias
Music Director Chip Herter
Music Supervisor Will Eichler

Live Action Production Company: Hungry Man
Director Dave Laden
Executive Producer Caleb Dewart
Producer Rick Jarjoura
Production Manager Tristan Marciano
Director of photography Bryan Newman

Editorial: The Lair
Executive Producer Jennifer Mersis
Chief Editor Christjan Jordan
Assistant Editor James Bird
Principal Producer Carolina Padilla

Post-visual effects: Tribbo
VFX Creative Director Bibinho Carvalho
Rodrigo Pina, creative director of visual effects
VFX Supervisor / Senior Flame Artist Rodrigo Pina
Flame Artist Sergio D’ Piazza
Lead 3D Artist Erick Buosi
3D modeling Alexandre Takeshi
3D generalist Henrique Freitas and Gabriel Leça
VFX Producer Rafael Flamínio and Tato Carvalho
Compliant Fernando Diniz
IT Manager Lucas Pereira
Account Manager Carolina Barros

Company of color: Company3
Colorist Tom Poole
Color Producer Alexandra Lubrano

Audio Publishing Company: Lime Studios
Audio MixerMatt Miller
Audio assistant Ian Connie
Susie BoyajanProducer
Producer Cassie Underwood

Animation and illustration: Lobo
Directors Guilherme Marcondes
Executive Producer Luis Ribeiro
Production manager Clara Morelli / Marcelo Barbosa
Producer Luiza Pagliarini
Post-production supervision Leandro Pena
Post Production Producer Israel Requene

Music Company: Butter
Executive Producer Annikc Mayer
Executive Creative Director Tim Kvasnoksy
Senior Producer Stone Irr
Associate Producer Sonia Ohan
Composer Gregory Jenkins and Andrew Sherman

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