Having real fans can create a real business
from That’s the point department
We’ve written many times about the idea of ”true fans” as an alternative approach to the traditional compensation models employed by copyright industry players, such as publishers, record labels and studios. movie theater. It’s a simple approach: get people who really love an artist’s work to support them directly, and upstream, rather than indirectly by buying things after they’ve been created. If that sounds rather sweet and utopian, it’s not: it can also be run as a business, as this story on Axios clearly shows:
The Jonas Brothers help launch a new subscription media company called Scriber that lets celebrities charge their biggest fans for exclusive content via text messages.
Why it matters: The goal is to bring the subscription economy to Hollywood without using Big Tech platforms as middlemen.
According to the article, the Jonas Brothers have 50 million Instagram followers in total, so if 1% of them were willing to pay the monthly subscription fee of $4.99, it would generate around $30 million per year, less payment processing fees, which will be relatively low. Even if only 0.1% are enthusiastic, that’s still $3 million a year. According to Axios, users of the new service will receive “exclusive material – like behind-the-scenes videos, exclusive merchandise and early access to tickets – via text messaging links pointing to preloaded content for super-fast browser viewing.”
What’s most interesting about this move isn’t the details above, which are specific to well-known names like the Jonas Brothers, but the fact that Scriber is designed as a general platform that can be used by any artist:
Scriber will charge all celebrity creators $1 per month for each subscriber who uses the service. Since Scriber works with celebrities at the end of the transaction, most users will not realize that Scriber is powering their transactions.
It’s a great example of how the True Fan model not only benefits artists and their followers, but can also be the basis for a new type of middleman. But it’s a system that only takes a relatively small share of the money, unlike the current copyright-backed system in which most of the money ends up in the pockets of companies, not creators. Expect to see many more experiences like Scriber.
Follow me @glynmoody on TwitterDiaspora or Mastodon. Story originally published on Walled Culture.
Filed Under: business models, connecting with fans, fans, Jonas brothers, real fans