Believe India Appoints Pitchfork Partners as Strategic Communications Advisor | PR

Believe, a digital music company, has announced the appointment of Pitchfork Partners Strategic Consultancy as its communications consultant.

The agency will manage Believe’s brand strategies in India.

The account was won without a multi-agency pitch and will be managed by the Mumbai office of Pitchfork Partners.

Pitchfork will work closely with the music company to build brand awareness and engagement for its services across Artist Services, Tag & Artist Solutions, TuneCore and Ishtar with relevant stakeholders across the country.

Vivek Raina, Managing Director, Believe India, said, “We are delighted with our association with Pitchfork Partners. Their experience and understanding of the industry aligns with Believe’s goals and will help us reach emerging independent artists and labels in the digital world. We are focused on building a community where independent artists and labels will get a platform and partnership to grow their fan base and increase their revenue in the digital world.

Jaideep Shergill, co-founder of Pitchfork Partners, said, “We are delighted to be working with Believe India, given their leadership position in this competitive industry. This is a great opportunity for us to get their messages out to audiences across the country. We can’t wait to reach new heights with Believe.

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