Are you going to record podcasts on Spotify?
Spotify is known for its music catalog and is the biggest player in this space, closely followed by Apple. In recent years, podcasts have taken an increasing place in everyone’s digital strategy. Google Podcasts, Apple Podcasts, Audible and Spotify are all giants in this space and they lock up big-name celebrities for exclusive contracts. What about everyone else? It’s hard to get into podcasting without a good microphone, mixer, and software. If you are going to do with guests, it becomes even more complicated. Spotify is going to target everyone with a new system, which will let you record podcasts directly into the Spotify app.
Spotify bought Anchor, a podcast creation platform, for an estimated $140 million in 2019. But since then, Spotify has struggled to attract both advertisers and interest in basic podcast creation. . Integrating the main features of Anchor into the Spotify app will reduce friction. The company introduces this feature in New Zealand last month to rave reviews.
The video posted by Spotify New Zealand gives us a lot of ideas about what kind of features we can expect with the built-in podcast recording on Spotify. This shows that if you have the feature, you will see a + button next to “Your Library” in the bottom bar of the home screen. If you tap on it, you have options to “Save Podcast” or “Create Playlist”.
Have you ever had an idea that’s too good not to share? Now you can share it and have your voice on Spotify, in minutes. pic.twitter.com/KKr6L6InH6
— Spotify New Zealand (@SpotifyNZ) June 16, 2022
Spotify said that once you save the podcast, you will be able to access the stream count through a published episodes section under your profile. “At Spotify, we are always looking for ways to improve our users’ experience on our platform, and we regularly test features that we believe will bring value to listeners and creators. We are currently conducting a limited test of in-app audio creation, but we have no further details to share at this time,” the company said in a statement.
Spotify got into podcasting to break free from the unprofitable and competitive business of music streaming. The company’s agreements with record labels require it to pay them more than 70% of every dollar received. Podcasting offers Spotify-exclusive material that compels other tech giants to offer its service and creates a revenue stream record labels can’t touch. Yet despite all of Spotify’s spending on podcasting, it only accounted for 7% of total hours listened to in the first quarter of 2022 and 2% of revenue last year, the company announced in June. Rogan’s show, the service’s most popular and controversial, has caused Spotify one PR headache after another.
Michael Kozlowski has been writing about audiobooks and e-readers for twelve years. His articles have been picked up by major and local news sources and websites such as CBC, CNET, Engadget, Huffington Post and The New York Times. He lives in Vancouver, British Columbia, Canada.