Amazon Music Honors Black History Month With New Initiative
Amazon Music has announced that it will celebrate Black History Month with a flood of content including new music, playlists and live streams as part of its new “Black Culture Is…” initiative. .
Among the events, a performance by summer walker at the Coca-Cola Roxy for the return show in Atlanta on February 18. Walker’s set will be streamed on Amazon Music’s Twitch channel.
The Twitch channel will also host numerous interviews, live performances and series as part of the Black History Month celebration, including Hello, My Name Is, a collection of stripped down and intimate performances from up-and-coming progressive R&B. and hip-hop numbers. Each performance will be followed by a round table. Hello, my name is premiering on February 16th.
CONNECTED with Wayno, a monthly music talk show, will air every two weeks. Hosted by a hip-hop industry vet wayno, RELATED features candid conversations with some of today’s most innovative R&B and hip-hop artists, starting with an interview with the rapper Cordae February 9. Launched during Black History Month in 2020, the talk show has previously featured Migos, Isaiah Rashad, Coi Leray, Vince Staples, and G Herbo.
Amazon Music recruited music experts to curate Black Culture Radio, a multi-genre, multi-regional, and cross-generational station. Each week during Black History Month, the station will release a playlist featuring a particular American region, with artists ranging from Patti LaBelle at J. Cole.
In addition to live streams and series, Amazon Music will feature new Amazon Original tracks from many artists throughout February. The first of the new songs is a newcomer from Wisconsin Unusual Demon make a cover of OutKast’s “Prototype,” premiering Tuesday.
“I chose to cover ‘Prototype’ for the celebration of Black History Month on Amazon Music because when I think of artists who have defined black culture, OutKast is undeniably one of many on that list” , Demont said in a press release.
“I have the impression that they, especially Andrew 3000– have consistently pulled out of the “boxes” when it comes to some of the standards that were (and some still are) expected when you have black skin. It’s always been something that I really admired and found validated when I was younger growing up with a lot of niche interests and hobbies that my cousins and friends weren’t with. not necessarily tipping.
The “Black Culture Is…” campaign stems from an aesthetic conceived by the creative director and multidisciplinary artist Temi Coker. The initiative will continue from February to June, black music month.
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