Amazon becomes the second music distributor in the United States
(Hypebot) – As Spotify continues to dominate, Amazon Music is on track to overtake Pandora and become the second-largest music streamer in the United States. Apple Music remains a distant fourth.
End of 2022, Amazon Music will have 52.6 million US users, up 5.3% from last year. On the other hand, pandoraThe user base will decrease this year by 6.7% to 49.1 million. Pandora has been steadily losing US users since 2017, but its biggest drop came last year with an 11.0% loss, according to new Insider Intelligence research.
By the end of the year, Spotify expected to have 89.2 million users, up 7.0%. This is Spotify’s first year of single-digit growth since Insider Intelligence began tracking it in 2013.
“By being the one-stop-shop for music and podcasts, Spotify has been able to consistently attract both ad-supported listeners and premium subscribers,” according to the study. “The company has also been able to generate significant network effects by integrating its service into the social media landscape and offering deeply discounted family plans. Together, this has made Spotify the most popular destination for all things digital audio.
Apple Music is a distant No. 4 in the US streaming race, largely because it doesn’t have a free, ad-supported service. US Apple Music users will grow 3.1% in 2022 to 38.2 million.
By 2022, there will be 221.9 million digital audio listeners in the United States, up just 1.3% from last year. By 2024, II predicts that digital audio listeners will exceed two-thirds of the US population.
Bruce Houghton is founder and publisher of Hypebot and MusicThinkTank and is senior adviser to Bandsintown which acquired both publications in 2019. He is the founder and president of Skyline Artists Agency and a professor at Berklee College Of Music.